New Home Sales and Marketing


The BlueWave Team has a wide array of services designed for the sales and marketing of small and large New Home Communities. Below is a listing of our services.

To effectively market your new home development, The BlueWave Group, Inc. will analyze and develop a sales and marketing plan that includes:

Market Consulting / Site Analysis:
  • Forecast for highest attainable price per square foot
  • Compile development project data
  • Recommended price schedule
  • Recommend amenities package
  • Develop purchaser profile
  • Define demographic target market:
    • First time home buyers
    • Young Professionals
    • Empty-Nesters

Evaluate product absorption levels in the marketplace:
  • Relocation Buyers
  • Young Families
  • Investors

Sales Strategy:
  • Build and manage in-house sales team
  • Trained sales staff
  • Establish sales office and design center
  • Format in-house processing /contract management
  • Design and manage pre-sales activities
  • Manage grand openings and additional promotional events
  • Creation of tenant packages for developer introduction
  • Prepare outside broker campaign
  • Manage closings so they are quick and effortless

Recommend, select, and coordinate professionals including:
  • Advertising agencies
  • Public relations firms
  • Interior designers
  • Graphic designers
  • Sales office design
  • Exterior, Interior and Landscape architects
  • Recommend design of the common areas and landscaping
  • Consult on location of project sales and design center

Marketing Strategy:
  • Formulate comprehensive marketing plan and budget
  • Creation brochures, signs, and floor plans
  • Development of advertising, promotional and internet campaigns
  • Creation of website
  • Establish in-house database
  • Continually refine marketing plan to meet changing market demands