The BlueWave Team has a wide array of services designed for the sales and marketing of small and large New Home Communities. Below is a listing of our services.
To effectively market your new home development, The BlueWave Group, Inc. will analyze and develop a sales and marketing plan that includes:
Market Consulting / Site Analysis:
- Forecast for highest attainable price per square foot
- Compile development project data
- Recommended price schedule
- Recommend amenities package
- Develop purchaser profile
- Define demographic target market:
- First time home buyers
- Young Professionals
- Empty-Nesters
Evaluate product absorption levels in the marketplace:
- Relocation Buyers
- Young Families
- Investors
Sales Strategy:
- Build and manage in-house sales team
- Trained sales staff
- Establish sales office and design center
- Format in-house processing /contract management
- Design and manage pre-sales activities
- Manage grand openings and additional promotional events
- Creation of tenant packages for developer introduction
- Prepare outside broker campaign
- Manage closings so they are quick and effortless
Recommend, select, and coordinate professionals including:
- Advertising agencies
- Public relations firms
- Interior designers
- Graphic designers
- Sales office design
- Exterior, Interior and Landscape architects
- Recommend design of the common areas and landscaping
- Consult on location of project sales and design center
Marketing Strategy:
- Formulate comprehensive marketing plan and budget
- Creation brochures, signs, and floor plans
- Development of advertising, promotional and internet campaigns
- Creation of website
- Establish in-house database
- Continually refine marketing plan to meet changing market demands
